Now, there are different ways to check your Shopify store’s speed score. Here’s an interesting finding from Skilled based on multiple studies:Ħ4% of mobile users expect a website to finish loading within four seconds, whereas 47% of online shoppers expect a website to finish loading within just two seconds. It’s imperative to measure website speed not just for desktops but also for mobile users. When thinking of speed optimization for Shopify, the first thing that you need to check is the ongoing trend of your site’s speed. In another interesting study with 188 marketers, Unbounce found that 85% of marketers' landing pages were slower as compared to Google's recommended speed of 5 seconds or less with a 3G connection. Unbounce did a survey with 750 consumers and found that nearly 70% of consumers say that site speed influences their willingness to buy from an online store. Keep in mind that the relevance of your website content still plays a huge role in Google search rankings. But that’s not to say that you should be focusing only on page speed in your SEO efforts. Speed is one of them that can impact SEO and it can be verified using the Google PageSpeed Insights tool. Google Search Ranking (SEO): Google’s Core Web Vitals is a signal guideline that determines the factors that can affect website search rankings. If a page takes too long to load, customers may lose patience and abandon the purchase, leave your website, or have negative emotions during the buying journey.Īll these aspects can directly impact some crucial factors as follows:
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